We develop brands from the perspective of Visual Identity. Our questions are: How do the brands appear, how are they perceived, and what do they look like? Other questions then emerge: What is the effect of the brands, how do they fit into the market system, or how do they distinguish themselves?
New images evolve in this way, altering the visual culture we that perceive on the street, or consolidating the previous picture. The range between these two poles is wide. E.on and O2 are two of the visual identities that we have developed; in this form, they are new on the German market. A brand as red as E.on or a mobile telephone company like O2 with such a cool, young visual identity did not exist before in Germany.
As Branddoctors, we specialise in optimising already well-known brands, adapting them to suit current demands.
New images evolve in this way, altering the visual culture we that perceive on the street, or consolidating the previous picture. The range between these two poles is wide. E.on and O2 are two of the visual identities that we have developed; in this form, they are new on the German market. A brand as red as E.on or a mobile telephone company like O2 with such a cool, young visual identity did not exist before in Germany.
As Branddoctors, we specialise in optimising already well-known brands, adapting them to suit current demands.