In 2004, we made a study on Corporate Design processes as they are experienced in German companies, which helped us to establish that some companies have reservations towards agencies.
These reservations are based on experience with agencies that handle long-standing, popular brands too superficially and with a lack of respect. Mistrust then emerges towards otherwise innovative suggestions from such agencies and towards the alterations to the brand that may follow.
Learning from this, we have made the careful treatment of existing brands into a programme. As branddoctors, our name for this method, we optimise existing brands.
This cautious method of optimising evolves when we set out in search of clues and apply those »clues«, which already exist within companies. Our aim is to find every clue, to interpret and recombine them with all their strengths, perhaps exchanging or adding features.
More information can be found in the Downloads.
These reservations are based on experience with agencies that handle long-standing, popular brands too superficially and with a lack of respect. Mistrust then emerges towards otherwise innovative suggestions from such agencies and towards the alterations to the brand that may follow.
Learning from this, we have made the careful treatment of existing brands into a programme. As branddoctors, our name for this method, we optimise existing brands.
This cautious method of optimising evolves when we set out in search of clues and apply those »clues«, which already exist within companies. Our aim is to find every clue, to interpret and recombine them with all their strengths, perhaps exchanging or adding features.
More information can be found in the Downloads.