By now, it has become a matter of course to regard culture as a positive location factor, as an object of the tourist economy, as a significant and growing economic factor in itself. Awareness of this evaluation has grown on all political levels, among institutions, companies and associations. Some marketing strategies are being launched accordingly, but as yet they are simple transfers from other economic fields and lead to abstruse images: an opera house resembles a mobile phone company; a historical museum advertises using the aggressive means of a media store, and a theatre places its trust in a monumental circular saw. Clearly, efforts are being made, and the pressure of competition is there, but a specific identity has obviously not yet been developed for the »enterprise culture«, and little attention is being paid to its diversity and interplay within the overall »cultural landscape«.
The relation between public brief and economic success – which is decisively important for the special »commodity« culture – has not been thoroughly elaborated; indeed, few approaches have been made in this direction. There is no other sector where individuality and differentiation are as significant, no other field where more demand is made on the individualisation of separate qualities within the context of the whole; within the cultural landscape.
The task of effectively and comprehensibly bringing together strong individual factors in the cultural life of a community, of a region or of a country – actually making them into a strong location factor with a social brief – has not yet been resolved.
The cultural dimension has always exercised a significant, sometimes crucial influence on the »image«, the attractions of a city or country. But now, as Europe is growing together and globalisation develops, we are becoming fully aware of this significance. Culture with all its manifestations includes tremendous potential to safeguard our societies’ future. It is a strong individualising argument, making things unique: this is an advantage that companies recognise, but – as a rule – they lack the strategic approaches to benefit from it.
The combination of branding and culture continues to be seen as a contradiction. As a result, potentials are left untapped, which are not only effective but necessary for all fields of life.
For this reason, Damm und Lindlar have decided to collate their wide experience of work with many commercial businesses and cultural projects and to offer a specific form of brand development for culture and its institutions. With this in mind, our team has been consolidated by specialists from the fields of cultural mediation and cultural management, who have worked and developed successful models in almost every field of the arts, education and sciences.
We now offer advisory sessions as an introduction to this new field of work; here you can sample our spectrum of services and assess their appropriateness for your specific tasks.
As Branddoctors we also specialise in optimising brands that are already well-known, adapting them to suit contemporary demands. We operate freely within a system, respecting the existing structures and seeking creative new solutions.
Damm und Lindlar was founded by Ulrike Damm and Dorothee Lindlar in 1998 and is now one of Germany’s Top 30 Corporate Design agencies. Since October 2006, we have also been represented by a new branch in Russia.
The relation between public brief and economic success – which is decisively important for the special »commodity« culture – has not been thoroughly elaborated; indeed, few approaches have been made in this direction. There is no other sector where individuality and differentiation are as significant, no other field where more demand is made on the individualisation of separate qualities within the context of the whole; within the cultural landscape.
The task of effectively and comprehensibly bringing together strong individual factors in the cultural life of a community, of a region or of a country – actually making them into a strong location factor with a social brief – has not yet been resolved.
The cultural dimension has always exercised a significant, sometimes crucial influence on the »image«, the attractions of a city or country. But now, as Europe is growing together and globalisation develops, we are becoming fully aware of this significance. Culture with all its manifestations includes tremendous potential to safeguard our societies’ future. It is a strong individualising argument, making things unique: this is an advantage that companies recognise, but – as a rule – they lack the strategic approaches to benefit from it.
The combination of branding and culture continues to be seen as a contradiction. As a result, potentials are left untapped, which are not only effective but necessary for all fields of life.
For this reason, Damm und Lindlar have decided to collate their wide experience of work with many commercial businesses and cultural projects and to offer a specific form of brand development for culture and its institutions. With this in mind, our team has been consolidated by specialists from the fields of cultural mediation and cultural management, who have worked and developed successful models in almost every field of the arts, education and sciences.
We now offer advisory sessions as an introduction to this new field of work; here you can sample our spectrum of services and assess their appropriateness for your specific tasks.
As Branddoctors we also specialise in optimising brands that are already well-known, adapting them to suit contemporary demands. We operate freely within a system, respecting the existing structures and seeking creative new solutions.
Damm und Lindlar was founded by Ulrike Damm and Dorothee Lindlar in 1998 and is now one of Germany’s Top 30 Corporate Design agencies. Since October 2006, we have also been represented by a new branch in Russia.